200(?) SC S/A: Text 5 Poem: Travel Advertisement

46. The target audience of this advertisement would be prospective travellers looking to ‘rediscover the golden age of travel.’

47. Two tourist destinations outside Canada that Insight Vacations visit are Europe and the Eastern Mediterranean.

48. (a) The purpose of this advertisement is to sell Insight Vacations product to prospective travellers. The advertisement aims to promote the brand, and in particular highlight its ‘Majestic Canadian West’ tour package to those wishing to experience a holiday with a difference.

(b) One feature of the picture that helps the advertiser achieve this purpose is the expression used on the faces of the tourists depicted.

(c) The smile on their faces elicits a response in the viewer that they (as a result of their journey) are having a good time. The fact too that the faces’ eyes are closed; thus taking the identity of the tourists away, allows the reader to imagine themselves personally taking the trip in their place.

49. (a) One language feature used by the advertiser in the text is hyperbole.

(b) An example of hyperbole used in the advertisement is ‘you will enjoy the unequalled value and unforgettable experience that only an Insight Vacation can bring.’

(c) This language feature (hyperbole) has been used to exaggerate the claims of Insight Vacations as being ‘the world-renowned premium escorted tour operator.’ In doing this, the audience would view the company as the only one to tour with, thus helping the brand achieve its purpose.

50. There are four key differences between the text at the bottom of the page and the text that follows the image in the advertisement.

1) The text deals specifically with the Canadian arm of its operations, whilst the preceding text covers general details of the company.

2) The text allows the viewer to take further action in purchasing the product, with the details of a website and contact phone number listed, instead of mere generic description and detail.

3) The preceding text relies heavily on the use of first person tense, whereas the second is (although still first person) reliant on only one such example. This creates the illusion that whilst the holiday is for you, others too may take up the opportunity; so you need to be quick.

4) ?

51. A - Image

I - Text (Box)

D - Text (Language)

A - Website / Phone

2006 SC S/A: Text 5 Poem: Ode to Dad

Here is an example of what would receive 15/15 for this section. Note not so much what is in the answers, but how they are structured.

46. One sound device used in the expression ‘plugs and bungs’ is onomatopoeia.

47. One example of alliteration used in the poem can be found in the expression “predatory porn that pops.”

48. Another example of the poet’s father’s colloquial expressions from lines 12-19 is “how it’s all skew-whiff.”

49. In Lines 2-5, we read that the poet’s father “could get philosophy from a rubbish bin” which tells us that he is a person who sees merit, or positives, in any given situation. We additionally learn that the father is a very organised person; perhaps one who is even too organised, when the poet states that “he’ll put masking tape and texta on a clear jar of teabags, just so he’ll know what they are.”

50. The father’s and son’s attitudes to their Subaru (car) vary. The father is portrayed as being a very conscious car owner, in that he looks after his car and is annoyed at any issues that may arise in its use. The quote “nothing drives him madder than the Subaru and how it’s all skew-whiff” shows that he cares (probably too much) for the car, and is worried about its welfare in even the smallest details. The son, through the informal or ‘mocking’ tone of the poem, shows that he holds a similar; although less drastic view of the Subaru. In the repetition of the final lines of the poem, “and he’s mine (it’s genetic) all mine” we see that he too shares the same compulsive attitudes as his father.

51. The father’s behaviour in Stanza 3 is made to seem amusing through the use of short, sharp statements, the repetition of the word “every” and alliteration. The short sharp statements, epitomised by the poets’ description of “every” folder, having a label, contrasts to how the rest of the poem is composed, acting somewhat as comic relief in the description of the poet’s father. The repetition of the term “every” too is amusing, as it alludes to moments in conversation that we all experience, when someone monotonously covers a topic to the point of comic nauseam; which creates empathy in the audience. Alliteration, in “maximum efficiency multiplied by minimum flotsam equals mental clarity” reinforces the comical nature of the description, in that it poke’s fun of the father’s intentions to enforce rules.

52. In the final Stanza, the poet presents his different feelings about his father through the use of first person narration, repetition and rhyme. In using the term “my” to describe his father, the poet shows a connection; ownership, to his father. Throughout the rest of the poem, the poet almost mocks the subject, but finally, we see that he really does care for him. Too, the repetition of this statement “my dad” reinforces this; proclaiming to the audience that the poet is proud of his father, despite his quirks, as he is the one for him. The connection between father and son is symbolised in the links between the words “eccentric” and “genetic” in that, although the words (father and son) are different, they are (sound) the same.

Comprehension Activity

Access the article @ http://www.smh.com.au/business/dough-krispy-kreme-whipped-20101101-1798u.html

1. The link from the front page of the SMH website to this article is called NOT ENOUGH DOUGH IN KRISPY KREME. What literary technique is used here? Why?

2. What is meant by the term VOLUNTARY ADMINISTRATION? Why has this happened to KK?

3. How many KK stores are there in Australia? How many staff do they employ?

4. What are four reasons stated as to why KK is losing money?

5. Is the chance that KK is closing down a good result for the health of Australian's? Why?